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The Apple Seed Series
January 29, 2019 @ 11:30 am - 1:00 pm
The Appleseed Series – Presented by The Apple Cart Company and Hatch Kitchen RVA
Tuesdays at 11:30 – 1:00
$40 for each workshop or take the series for $120
From Concept to Market: The Road to Legalizing Your Product – November 13
Have you dreamed of bringing your recipes to the marketplace? Now’s the time to make it happen! This workshop will explore the essentials of launching a food business, finding your place in the market, and scaling up the business. We’ll talk about how to play to your strengths and hire for your weaknesses to create a rockstar team. Whether you’re new to the industry or a seasoned professional, we’ll share tips and tools to make your dreams actionable and profitable.
A Marketing Plan in Action: Creating and Implementing Your Marketing Plan – November 27
Every business needs a marketing plan, and few business owners grasp what this entails. In this hands-on workshop, we’ll work together to set the foundation for your marketing plan. You’ll leave with clear goals and objectives for setting your plan in place with confidence.
PR With Purpose: How to Get and Maximize Great PR – January 8
Engaging with press is not an activity that’s intuitive for most people, but when you think about it, it’s really just telling your story. We’ll help you find the best way to tell your story; connect with local, regional, and national press; and use the momentum that good press brings. Bring your questions for special guest Frazier Fulton of Commonwealth PR.
Hiring with Confidence: How to Attract, Hire, and Keep Your Best People – January 29
Hiring and training staff is both essential and hugely challenging. In this workshop, we’ll talk with Eileen Lamb from Shamin Hotels about creating appropriate job descriptions and employee handbooks, interviewing with purpose, and training staff to execute your vision every time so that you can retain the excellent staff you bring on board.