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SVA Builder Series: Building Your MVB (Minimum Viable Brand)
May 29, 2019 @ 4:00 pm - 5:30 pmFree
Branding can be your strongest asset as a company, but there’s a lot of confusion around what showcases a great company. You may be focused on perfecting the product (rightfully so), but don’t forget about what the customer actually sees – your brand. In this session, Ali Greenberg, founder of The Broad, will break down what it means to create and cultivate a brand.
This Builder Series will go over the questions that Ali gets asked the most including, “do I really need to be on social media?” and “why don’t people care about what I have to say?” We’ll also talk about common misconceptions like, “but I have a logo, isn’t that a brand?” and “if I build it, they will come.” Diving into the psychology of why people engage with brands (or don’t), you’ll walk away with a more strategic sense of where to focus your efforts and how to dive deeper into the ideas that will resonate with your core audience.
The SVA Builder Series at Startup Virginia is a chance for entrepreneurs to come together and hear from industry experts, educators, and mentors to learn practical information that can be readily applied to their businesses for actionable results.