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Brandefy compares value brands to name brands to save shoppers time and money.


Introduce yourself.

Carolyn Kochard, COO, Brandefy

What does a typical day look like for you?
At Brandefy, I research products and look at the data to see what comparisons should be added next. I manage the operations of getting the content into the app, as well as on our online platform. Outside of work, I can typically be found with my golden retriever or sampling ice creams around town. Definitive ranking of ice cream shops: Gelati Celesti, Charm School, Spoon.

What inspired you to start your company?
Our CEO/ Founder, Meg, and I were out to dinner, talking about buying generics and the frustration of getting a terrible product. Google proved no company was comparing store brands directly to name brands. We threw up a Squarespace page and the people of the internet came. Now, we have an app and a full online database.

What’s your favorite thing about Virginia?
Where to begin… the food, trips to Charlottesville for wine and the Hoos, the farmer’s market, finding a rare Bird scooter in Scott’s Addition, salted Nutella bars from Stella’s market.

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