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Handyma’am Goods is working to raise the bar on functional workwear for women — creating products that look great, fit great, and are built to last.


Introduce yourself.

Bella Weinstein, Founder, Handyma’am Goods

What does a typical day look like for you?
Between running a small start-up business and managing a full-time freelance career? I don’t know that I have ever experienced a “typical” day, but I wouldn’t have it any other way. One thing remains constant: starting off my day with a good cup of coffee, and a long walk with the dogs. Juggling two careers can be a bit busy, but balancing deskwork and hands-on projects keep me engaged, inspired, and sane.

What inspired you to start your company?
I started Handyma’am when I found myself underwhelmed with the selection of well-made, durable clothing for women in the marketplace. It seemed like you had to choose between something that looked and fit or something that functioned as it should. We are hoping to close the gap between workwear and womenswear while broadening the image of what it means to be strong, feminine, and capable.

What’s your favorite thing about Virginia?
There is a general comradery that I really jive with. The small business community tends to be very collaborative as opposed to competitive. I also love the architecture and the accessibility to nature. If you work hard you can get a lot done while maintaining a great quality of life.

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