Fringe logo

Fringe’s vision is to lead an overhaul in employer benefits by providing every individual with the fringe benefits they actually want. Benefits that enhance and ease the lives of employees are what we’re all about!


Introduce yourself.

Jordan Peace, Founder and CEO, Fringe
Jason Murray, Founder and CFO, Fringe
Chris Luhrman, Founder and COO, Fringe
Brig Leland, Founder and CTO, Fringe

What does a typical day look like for you?
A day in the life of the Fringe team could be anything from process and technology meetings, to sales and marketing strategy sessions, to bourbon and beer tastings. We couldn’t imagine doing what we do without the combined firepower of our four founders! When the four of us aren’t with our “work family” here at SVA, we’re having fun hanging with our kids and significant others!

What inspired you to start your company?
The four of us working in our previous contexts all realized the HUGE gap in what employers currently offer in the benefits space (various insurances and retirement plans) and what employees actually want and value (perk-type benefits that enhance their lives). What started as a simple idea has become an exciting vision to empower employers to create work environments that are so fulfilling employees will never want to leave!

What’s your favorite thing about Virginia?
The brewery scene is pretty awesome!

Visit the Fringe website

Current Startups