Outdoor Access has created a community where private landowners and members can benefit another by completing short-term reservations centered around landowner-approved outdoor recreational activities, all of which are booked/managed through our web-based platform.
Buck Robinson, Chief Marketing Officer/Co-Founder, Outdoor Access, Inc.
What does a typical day look like for you?
Whether it’s hunting season or not, my day generally starts quite early (5 a.m.) and centers on either getting into the woods or into the gym, the first thing to get my heart started. Then, I’m generally in the office by 8:30-9 a.m. and immediately dive into any member-related issues from the day prior. My responsibilities center on the marketing efforts of the company, so my daily schedule generally includes coming up with new marketing/recruiting efforts (either demand side, supply side, or both), meeting with and/or negotiating with various media partners, generating social media material, etc. Of course, we’re also a startup, and that means on any given day everyone on the team may be asked to jump in and help out with any variety of different chores. That’s the beauty/challenge of a small team where everyone is expected to wear a number of “hats” — there is never a dull moment! By 5:30-6 p.m. I am headed home to my wife and three kids (a son and twin girls) in the Short Pump area. Bedtime is almost always by 10:30 p.m. so that I have the rest I need to do it all over again the next day!
What inspired you to start your company?
I am a passionate lover of the outdoors – when I’m not hunting, I’m spending time in the woods thinking about or planning for the next season. I am also a passionate, serial entrepreneur, so the idea of combining my love for start-ups with my love for helping others enjoy the beauty and power of the woods was the culmination of my professional dreams. I fervently believe that our company is serving a VITAL function that lies at the heart of saving our society, because the more we withdraw from nature, the more we begin to lose ourselves and our understanding of our place in the world. So being able to “unlock the outdoors” in order to make them more accessible to individuals and families, who, in turn, can pass along those vital outdoor experiences/memories, is something that gets me, and everyone who works for Outdoor Access, out of bed and rushing into work every morning.
What’s your favorite thing about Virginia?
I grew up in Southern California and was always awestruck by the natural beauty of the West Coast… but I also saw how it was being lost and/or exploited by a seemingly unstoppable growth in the population. I love that Virginia has a similar mixture of deep woods, beaches, mountains, etc. but I’m always amazed at how well this Stats has preserved so many of its natural treasures. In many ways, I hope that Outdoor Access will prove a natural extension of that heritage, because it is a great gift that previous generations of Virginians passed along to us, and as our inheritance, it is our solemn responsibility to do the same for our kids and beyond.