Outdoor Access has created a community where private landowners and members
can benefit another by completing short-term reservations centered around
landowner-approved outdoor recreational activities, all of which are booked/managed through our web-based platform.
Buck Robinson, Chief Marketing Officer/Co-Founder, Outdoor
What does a typical day look like for you?
Briefly describe activities that are both professional and personal to give insight into
the work you do and how you get it done, as well as your personality and interests.
Whether it’s hunting season or not, my day generally starts quite early (5:00 a) and
centers on either getting into the woods, or into the gym, first thing to get my heart
started. Then, I’m generally in the office by 8:30-9a and immediately dive into any
member-related issues from the day prior. My responsibilities center on the
marketing efforts of the company, so my daily schedule generally includes coming
up with new marketing/recruiting efforts (either demand side, supply side, or both),
meeting with and/or negotiating with various media partners, generating social
media material, etc. Of course, we’re also a start-up, and that means on any given
day everyone on the team may be asked to jump in and help out with any variety of
different chores. That’s the beauty/challenge of a small team where everyone is
expected to wear a number of “hats” – there is never a dull moment! By 5:30-6p I am
headed home to my wife and three kids (a 10 year old son and 6 year old identical
twin girls) in the Short Pump area. Bedtime is almost always by 10:30p so that I
have the rest I need to do it all over again the next day!
What inspired you to start your company?
I am a passionate lover of the outdoors – when I’m not hunting, I’m spending time in
the woods thinking about or planning for the next season. I am also a passionate,
serial entrepreneur, so the idea of combining my love for start-ups with my love for
helping others enjoy the beauty and power of the woods was the culmination of my
professional dreams. I fervently believe that our company is serving a VITAL
function that lies at the heart of saving our society, because the more we withdraw
from nature, the more we begin to lose ourselves and our understanding of our
place in the world. So being able to “unlock the outdoors” in order to make them
more accessible to individuals and families, who, in turn, can pass along those vital
outdoor experiences/memories, is something that get me, and everyone who works
for Outdoor Access, out of bed and rushing into work every morning.
What’s your favorite thing about Virginia?
I grew up in Southern California and was always awestruck by the natural beauty of
the West Coast… but I also saw how it was being lost and/or exploited by a
seemingly unstoppable growth in the population. I love that Virginia has a similar
mixture of deep woods, beaches, mountains, etc. but I’m always amazed as how well
this Stats has preserved so many of its natural treasures. In many ways, I hope that
Outdoor Access will prove a natural extension of that heritage, because it is a great
gift that previous generations of Virginians passed along to us, and as our
inheritance, it is our solemn responsibility to do the same for our kids and beyond.