Swagsender helps race organizers execute a better event by offering an innovative and
more efficient way to manage merchandise using a direct-to-participant model.
Beth Weisbrod, Co-Owner, SwagSender.
What does a typical day look like for you?
Most days are spent meeting with potential customers as well as sourcing and
fulfillment partners. I make a lot of cold calls and send a ton of emails to keep the
pipeline full. I’m often somewhere in the James River Park system when I’m not in an
What inspired you to start your company?
I led a non-profit organization, the Virginia Capital Trail Foundation, for ten years.
During this time, I was race director for its largest fundraiser, the Cap2Cap Bike Event.
We always struggled to find enough volunteers, especially to handle the merchandise.
We also always over-ordered event t-shirts and lost money because of it. I knew there
had to be a better way.
What’s your favorite thing about Virginia?
My favorite thing about Virginia is the awesome variety of mountain biking and