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Naborforce uses a tech-enabled platform to connect aging adults needing light assistance and companionship with compassionate people in the community seeking flexible income and an opportunity to stay connected and do something with meaning.


Introduce yourself.

Hi, I’m Paige Wilson, founder of Naborforce.

What does a typical day look like for you?
I start my day by walking my 75-pound Golden Retriever (always an adventure as she is a pro at sniffing out leftover chicken bones and pizza crusts along the curb!). One of the best parts of being an entrepreneur is that every day holds new challenges and opportunities. But whether it’s dealing with legal, insurance, technology, marketing or finance issues, the most rewarding part of any day is seeing the satisfaction that our clients and our Nabors (providers) enjoy from the connections that Naborforce provides. In those few hours when I’m not working, I try to sneak in a little running or tennis.

What inspired you to start your company?
When my mother became ill a few years ago, I became her primary caregiver. It was a stressful time – trying to be there for her all while managing my career and raising my own family. After she passed away, I felt it was my calling to draw on my business background to look for a solution that could help other seniors and their adult children.

With 10,000 Baby Boomers turning 65 every day over the next 10 years, the need for support is only growing. A recent cover article on of the WSJ said it all “U.S. is Running Out of Caregivers.” The demand for caregiving across the spectrum is exploding, but I believe there is a segment that is largely being unmet – aging adults who haven’t reached the stage where an aide or nurse is warranted, but could benefit from light assistance, particularly if it were simple, accessible and provided by someone seen as more of a peer. At the same time, there is a growing workforce looking for both flexible income and a desire to do something with purpose. Naborforce was founded as platform to connect the two.

What’s your favorite thing about Virginia?
I really love everything about Virginia. I was born and raised in Richmond and have lived here most of my life (other than four years in Charlottesville and a brief two years in Washington, D.C.) Both of my parents have passed away so I enjoy all the family memories we created around the city. Though raised in the suburbs, I now live in the Fan. Love city living – the diversity of people, the walkability to restaurants and cultural venues, the 100+-year-old architecture and, for me, the lack of yard work!

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