Rivvir logo

Rivvir is an app-based, peer-to-business mobile payment service developed to allow merchants to sell goods and services without the need for a point of sales system (POS) or typical retail infrastructure such as electricity or immediate access to the internet.


Introduce yourself.
George Cumming is the founder and CEO of Rivvir. As a successful entrepreneur, avid traveler, and practiced festival-goer, George has brought all of his experience and creativity to make Rivvir a reality.

Jason Roundtree has created voices, visions, and strategies for a wide variety of companies. His hunger for brand knowledge, mixed with an entertaining track record of connecting with just about every type of person has lead him to his role as CCO of Rivvir.

What does a typical day look like for you?
A typical workday, for us, begins with a morning meeting where we discuss any pressing matters and/or new discoveries we made either in technology or society. From there, we map out our day accordingly. This could include anything from meeting with potential vendors to testing a part of our app to interviewing potential employees. There are countless hours spent researching new markets or tech on our laptops, as well as long meetings to fine-tune one of our processes. No matter what the task at hand is, we’re incredibly agile and thrive in fast-paced environments that require us to multitask. We enjoy crossing things off of our daily list, and stay inspired by the fact that there’s always something new to learn. Simply put, we love the work involved with Rivvir. Our personalities and interests strongly complement our company, as we’re naturally drawn to meeting new people and learning about them. By mixing charisma with knowledge, we push the boundaries of what people can achieve with new technologies.

What inspired you to start your company?
Rivvir’s mission is to give vendors the ability to compete in a digital world that would otherwise pass them by. Our goal is to offer a low-tech, low-cost alternative to processing credit card payments on site at events. We are solving a problem that many established, international merchants perceive as either unfixable or not worth their time. While traveling through places like Thailand, Cambodia and Central and South America, George observed how Rivvir’s technology could benefit the people of these regions. He took notice of the logistical challenges faced by economies that are predominantly cash-based. He found paper tickets were widely used for everything from transportation to admissions because of their low cost and accountability. After getting a first-hand look at how outdated methods of buying/selling goods and services were hurting merchants and given how the modern cashless economy will further inhibit their ability to succeed, he focused on creating the technology and business plan that would become Rivvir’s foundation.

What’s your favorite thing about Virginia?
Our favorite thing about Virginia is the diverse culture, as well as Richmond’s proximity to many other exciting places such as the Blue Ridge Mountains, Virginia Beach, Washington DC, etc.

Visit the Rivvir website

Current Startups