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EdConnective helps schools get more intensive feedback for teachers. They pair teachers with master educators who provide the additional coaching that schools want but don’t have the capacity for.


Introduce yourself.
Will Morris, CEO, EdConnective

What does a typical day look like for you?

  • Make sales calls from 8 a,m, – noon.
  • Go to mixed martial arts class
  • Make more sales calls from 1-5 p.m., but also correspond with the team and engage in projects around investor relations, marketing, customer success, etc.
  • 5-9 p.m., spend time with my wife and dog

What inspired you to start your company?
I started the company while attending graduate school at the University of Pennsylvania. EdConnective provides an individualized approach to help teachers move from good, to great. I realized that the quality of the teacher in the classroom is the most powerful variable in terms of student outcomes, and that the change had to start there. Our goal is not only to ensure that every student has a high-quality teacher, but also that every teacher has access to a high-quality coach. I developed the idea further in the Village Capital Edtech Accelerator and by participating in Education Design Studio as a fellow before coming to Startup Virginia.

What’s your favorite thing about Virginia?
I feel at home here. My family is here. My friends are here. There is so much to do, so much great food to eat. Life is good here.

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